Google New Logo
Google New Logo

On 1st September 2015, Google has changed its logo. The new logo has a new, tailor-made sans-serif typeface called Product Sans. It has softer colors and bears a resemblance to the logo of Google’s parent company Alphabet Inc.

In Google words about the change

Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.

Google’s Logo History

1998

Larry Page and Sergey Brin use this logo for their Stanford University graduate project.

Goolge Logo in 1998
Google Logo in 1998

30 August 1998

The team heads to Burning Man and creates the first Doodle as an out of office message.

Google Logo in 1998 -August
Google Logo in 1998 -August

September 1998

Google moves to google.com and shares its beta release with the world.

Google Logo in 1998 -September
Google Logo in 1998 -September

May 1999

Still playful, the logo gets a more sophisticated look based on the Catull typeface.

Google Logo in 1999
Google Logo in 1999

May 2010

The logo brightens up and sports a reduced drop shadow.

Google Logo in 2010
Google Logo in 2010

September 2013

The logo goes flat with some typographical tweaks.

Google Logo in 2013
Google Logo in 2013

September 2015

The logo becomes part of a new family that includes the Google dots and ‘G’ icon

Google New Logo in 2015
Google New Logo in 2015

What do you think about new logo? do you like it or old logo is better than new logo? share in comments…