Google New Logo and History of Google’s Iconic Logos
On 1st September 2015, Google has changed its logo. The new logo has a new, tailor-made sans-serif typeface called Product Sans. It has softer colors and bears a resemblance to the logo of Google’s parent company Alphabet Inc.
In Google words about the change
Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).
It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.
Google’s Logo History
Larry Page and Sergey Brin use this logo for their Stanford University graduate project.
30 August 1998
The team heads to Burning Man and creates the first Doodle as an out of office message.
Google moves to google.com and shares its beta release with the world.
Still playful, the logo gets a more sophisticated look based on the Catull typeface.
The logo brightens up and sports a reduced drop shadow.
The logo goes flat with some typographical tweaks.
The logo becomes part of a new family that includes the Google dots and ‘G’ icon
What do you think about new logo? do you like it or old logo is better than new logo? share in comments…